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If your expertise is in post-production, don’t let the viewer think you were the director or writer. Show that your work is premium, show what you do well, and then point somebody to your website where they can dive in more fully.”Īlso, when you’re showing off your work, make sure to clearly label the work you did in each snippet. “It’s much better to make it shorter and leave people wanting more than to make it too long,” Kavanaugh says. That might seem tough to do in 60 seconds, but that’s plenty of time to show off your best stuff. But if your reel is your resume or your whole pitch, it has to make the case on its own. What’s the point of your reel? Is it part of a larger presentation or does it need to stand alone on YouTube or Vimeo? If you’re just trying to set a mood before you launch into the details in person, you don’t need to pack everything into your reel. If they want quick cuts and energetic music, experiment with those for extra sizzle. If they’re likely to want numbers and evidence of research, give it to them. Try to answer their questions before they come up. Think about your intended audience and what they’re looking for in your video.
#ADOBE ILLUSTRATOR DEMO REEL TV#
An audience just wants to see the show,” says TV editor Gerry Holtz. What’s your video’s target audience? For example, if you’re pitching a show, are you trying to sell it to a network or to the prospective audience? “A network executive is going to want to know what demographic you’re trying to reach and who they can get as advertisers. Now the average sizzle reel length is closer to 1–2 minutes. With the shorter viewing times on social media and so much other enticing content to compete with, expecting someone to watch an entire 5-minute video may be unrealistic. Traditionally, sizzle reels could be as long as 5 minutes. No matter what type of reel you’re making, these tips will help you learn to create a successful one.